Independent journalism & branded editorial
Reporting rigor, applied to every word you publish.
Independent journalism and branded content for financial and technology companies, backed by three decades of reporting.
Two practices, one standard
Journalism for publications. Editorial for companies.
The same habits drive both: find the real story, get it from the people who know, and explain it clearly enough that a busy reader acts on it.
Business & financial journalism
Original reporting and analysis for newsrooms. Exclusives, features, and explanatory pieces built on filings, public records, and senior sources.
- Breaking news and exclusives
- Features and analysis
- AI, venture capital, crypto, enterprise and consumer tech, retail, media, markets
- Commissioned and pitched stories
Branded editorial content
Thought leadership and long-form content for financial and technology companies, reported and edited the way a newsroom would do it.
- Articles, features, and magazine content
- White papers and long-form research
- Ghostwritten executive and expert columns
- Editorial strategy and calendars
Reporting record
Stories others missed.
A sample of exclusives and early calls from Kevin's reporting career.
- Elon Musk’s Twitter takeoverExclusive reporting
- Turnarounds at Best Buy and AdobeExclusive reporting
- Strategic failures at Samsonite, Vonage, and GrouponExclusive reporting
- Goodyear’s conflicts with its tire dealersExclusive reporting
- The first national magazine profile of MySpaceEarly trend spotting
- PG&E toxins in a Southern California community’s groundwater, the event behind Erin BrockovichFirst to break the story, San Francisco Business Times
Bylines and columns
- Fortune
- TIME
- Bloomberg
- Reuters
- TheStreet
- Wired
- The New York Times
- The Washington Post
- Los Angeles Times
- CNN.com
- Institutional Investor
- Consumer Reports
- The Hollywood Reporter
- Inc
- Variety
Branded content clients
Trusted by financial and technology companies.
Editorial programs that explain complex business, investing, networking, and cybersecurity topics to the people who buy.
- Charles Schwab
- SoftBank
- Barclays Global
- SAS
- Accenture
- PTC
- Brown & Co.
- Splunk
- Tanium
- OutSystems
Disclosure: Some of this work was done through two content agencies, 30 Point Strategies and Message Lab (now part of Orchestra). Some of the companies above were those agencies’ clients rather than clients of Open Press Content, and others I worked with directly.
About
Kevin Kelleher
- Founder, Open Press ContentBerkeley, California
- PreviouslyFortune, TIME, Bloomberg News, Wired News, TheStreet.com, The Industry Standard
- EducationM.S., Columbia Graduate School of Journalism; B.A., Reed College
Kevin Kelleher is a business journalist and editor with three decades of experience breaking exclusive stories and leading newsrooms. He began at Bloomberg News in the 1990s, reporting from New York and Tokyo, then built and ran editorial teams at Wired News, TheStreet.com, and The Industry Standard.
Since 2003, Open Press Content has been his independent practice. He reports for publications such as Fortune and TIME, and writes branded editorial for financial and technology companies. He also spent four years directing editorial strategy for an asset manager, so he knows how a content program works from inside.
Whether the client is a newsroom or a company, the method does not change: investigate, interview the right people, and write something a reader can trust.
Contact
Have a story or a project?
Editors and marketing teams: send a short note about what you need, your timeline, and the audience.
hello@openpresscontent.com